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Super Bowl Ads 2012: New Heights of Depths

Advertising Industry Newswire COLUMN: The ads in the 2012 Super Bowl had big production values and mostly good music. Missing were strong concepts and marketing savvy. With one exception, the Super...

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You Who Be Who’s Who: Direct Mail Blues

Advertising Industry Newswire COLUMN: You are invited! Yes, you! Because you are so very special! So very wonderful! So very important! So very bright and worthy and exciting! And because you will...

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